We watched it happen across every service category we touched. Coaches who had spent a decade developing a methodology that transformed everyone who moved through it — and couldn't explain it clearly enough to charge what it was worth. Consultants whose client results were exceptional and whose positioning was identical to everyone else in their space. Creators who had built something real and repeatable inside their delivery and had no way to make it visible before the conversation started. The work was there. The results were documented. The expertise was genuine. What was missing was structure. A name. A form the market could hold without the founder in the room to explain it.